About Us

Our journey began in the heart of Texas during the mid-20th century, a time when new perspectives on craftsmanship and purpose were emerging. In 1954, in the quaint town of Kerrville, James Avery, a young artisan, set out to create jewelry that transcended simple ornamentation. From the outset, he envisioned each piece not just as decoration but as an embodiment of personal values, emotions, and meaningful life experiences. Jewelry, to him, was a way to express faith, love, memories, and significant milestones—a tangible reflection of life’s most important moments.

This philosophy quickly struck a chord with those in search of authenticity. Early customers were drawn not only to the beauty of the designs but to the care and thoughtfulness embedded in each piece. Instead of following fleeting trends, every design was created with intention, fostering deep emotional connections and trust. Jewelry became a way to celebrate achievements, honor relationships, and preserve cherished memories. As the company grew, the core principle remained unchanged: every creation should carry lasting significance.

The essence of Texas has always been at the heart of the brand, instilling values of dedication, humility, and respect for craftsmanship. Many pieces continue to be crafted locally, where skilled artisans apply time-honored techniques passed down through generations. Their experience, patience, and pride in their work ensure every detail is carefully crafted. While modern tools support certain stages of the process, the soul of the creation remains in the hands of the artisans, whose skill and artistry are central to the final product.

Equally important is the selection of materials. Metals and components are sourced from trusted partners who prioritize quality and ethical practices. This commitment ensures that every piece begins with durable, high-quality materials. By combining resources from around the world with local craftsmanship, the brand maintains oversight and consistency, producing jewelry that is both beautiful and long-lasting.

The design process is thoughtful and deliberate. Designers carefully consider symbolism, proportion, and wearability. Concepts evolve through sketches and prototypes until each piece reaches a perfect balance of harmony and expression. Artisans then cast, shape, and refine the designs, polishing and perfecting every detail. Final touches enhance the metal’s character, adding depth, warmth, and clarity to the finished piece.

What sets this approach apart is the understanding that jewelry becomes part of everyday life. A ring may accompany countless ordinary moments. A pendant might hold the memory of a loved one. A bracelet could symbolize a personal achievement or commitment. Every decision, from design to finish, is made with this responsibility in mind, ensuring that each piece not only has beauty but also carries deep meaning, becoming a treasured part of someone’s story.

Decades later, these foundational values continue to guide every creation. The focus remains on crafting jewelry that is thoughtful, personal, and enduring—pieces designed to carry meaning across generations rather than follow temporary trends. From a humble Texas workshop to homes around the world, the commitment to creating jewelry that connects hearts, celebrates memories, and honors life’s significant moments remains unwavering.